ProjectsAbout
team
Myself (UX Lead)
Li Sia Tan
(UI)
Dan Humphries
(Content Strategist)
Alex Rodger (Project Manager)
‍‍
Project Sprints
1. Content Strategy
2. Booking Flow
Dates & duration
10 weeks | Aug - Sept 2021

The Problem

Analytics was showing a significant drop off when users were being pushed to select a specific train journey to book. The legacy website experience wasn’t providing sufficiently inspiring, or digestible information to reassure users before asking them to commit to a sizeable and uniquely special purchase.

Project Overview

Our ten week project aimed to:
1. Elevate the VSOE brand and inspire desire through passionate storytelling and design.
2. Increase conversion by providing compelling information and a friction free booking flow.

Skills & Tools

Content StrategyInformation ArchitectureTask FlowsWireframingRapid PrototypingFigmaMiro

Full case study coming soon...

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Interested?

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Quote of the week

“The little things? The little moments? They aren't little.”

- John Zabat-Zinn

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ProjectsAbout
get in touch
Based in London
jackdonovan.ux@gmail.com
+44 7919 152 749
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